Global esports revenue is projected to reach $906 million in 2018, marking a 38.2% year-on-year increase.
02
Brands drive 77% of total market revenue, signaling a shift from experimental spending to long-term sponsorship commitments.
03
Media rights represent the fastest-growing revenue stream, with a projected compound annual growth rate of 49.8% through 2021.
04
The global esports audience is expected to total 380 million people, including 165 million dedicated enthusiasts.
05
Franchising models in leagues like the Overwatch League and the North American League of Legends Championship Series are replacing relegation to attract major telecom and media investment.
06
The industry is in a professionalization phase that is expected to require five to ten years to reach full market stability.
Insights
01
Global esports revenue is projected to reach $906 million in 2018, marking a 38.2% year-on-year increase.
02
Brands drive 77% of total market revenue, signaling a shift from experimental spending to long-term sponsorship commitments.
03
Media rights represent the fastest-growing revenue stream, with a projected compound annual growth rate of 49.8% through 2021.
04
The global esports audience is expected to total 380 million people, including 165 million dedicated enthusiasts.
05
Franchising models in leagues like the Overwatch League and the North American League of Legends Championship Series are replacing relegation to attract major telecom and media investment.
06
The industry is in a professionalization phase that is expected to require five to ten years to reach full market stability.