The global smartphone user base is projected to grow from 2.3 billion in 2016 to 3.6 billion by 2020, driven primarily by adoption in the Asia-Pacific region.
02
Mobile games currently dominate the app economy, accounting for 82% of the $56.4 billion in projected 2017 revenue.
03
Total app economy revenue is expected to reach $85 billion by 2020, with non-game applications steadily increasing their market share.
04
While Apple and Samsung remain industry leaders, Chinese manufacturers are aggressively expanding their market share and influence in the hardware sector.
05
The traditional distribution duopoly of the Apple App Store and Google Play is facing pressure from alternative app stores, instant apps, and shifting geopolitical factors.
06
Mobile virtual reality remains commercially limited by hardware fragmentation and a lack of high-quality, event-based content.
07
Publishers are increasingly adopting third-party infrastructure tools from providers like Priori Data, DeltaDNA, Pushwoosh, and SafeDK to manage app intelligence, analytics, and SDKs.
Insights
01
The global smartphone user base is projected to grow from 2.3 billion in 2016 to 3.6 billion by 2020, driven primarily by adoption in the Asia-Pacific region.
02
Mobile games currently dominate the app economy, accounting for 82% of the $56.4 billion in projected 2017 revenue.
03
Total app economy revenue is expected to reach $85 billion by 2020, with non-game applications steadily increasing their market share.
04
While Apple and Samsung remain industry leaders, Chinese manufacturers are aggressively expanding their market share and influence in the hardware sector.
05
The traditional distribution duopoly of the Apple App Store and Google Play is facing pressure from alternative app stores, instant apps, and shifting geopolitical factors.
06
Mobile virtual reality remains commercially limited by hardware fragmentation and a lack of high-quality, event-based content.
07
Publishers are increasingly adopting third-party infrastructure tools from providers like Priori Data, DeltaDNA, Pushwoosh, and SafeDK to manage app intelligence, analytics, and SDKs.