In 2025, the global video games industry generated €167.26 billion, with mobile games accounting for over half of that total at €91.25 billion.
02
European mobile games studios contributed an estimated €5.89 billion in Gross Value Added (GVA) and supported 63,340 full-time equivalent jobs in 2025.
03
Mobile games are the most common way to experience video games in Europe, with over 300 million players and 61% of monthly active users playing on smartphones or tablets.
04
The European mobile games sector is forecast to grow its GVA by 4.8%, reaching €6.17 billion by 2028.
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European mobile games publishers are highly competitive, with 97% of the 320 million European mobile gamers playing free-to-play titles, a model that requires studios to spend 41% of annual expenditure on player acquisition and retention.
06
Key European hubs for the industry include Finland, Ireland, Sweden, Spain, and the UK, which host major developers like Rovio, Supercell, King, and Ustwo.
Insights
01
In 2025, the global video games industry generated €167.26 billion, with mobile games accounting for over half of that total at €91.25 billion.
02
European mobile games studios contributed an estimated €5.89 billion in Gross Value Added (GVA) and supported 63,340 full-time equivalent jobs in 2025.
03
Mobile games are the most common way to experience video games in Europe, with over 300 million players and 61% of monthly active users playing on smartphones or tablets.
04
The European mobile games sector is forecast to grow its GVA by 4.8%, reaching €6.17 billion by 2028.
05
European mobile games publishers are highly competitive, with 97% of the 320 million European mobile gamers playing free-to-play titles, a model that requires studios to spend 41% of annual expenditure on player acquisition and retention.
06
Key European hubs for the industry include Finland, Ireland, Sweden, Spain, and the UK, which host major developers like Rovio, Supercell, King, and Ustwo.