Market (Mobile)·Updated Jun 25, 2026 by GameAnalytics
Global median retention rates for Q1 2024 are 22.91% for day-1, 4.20% for day-7, and 0.85% for day-28.
Classic genre titles, including board, card, casino, trivia, and word games, consistently outperform casual and mid-core titles in retention metrics across all tracked regions.
The global median session length is 4.45 minutes, though casino and card games significantly exceed this, reaching up to 25 minutes in European markets.
Daily session frequency typically ranges from 3 to 5 sessions, with puzzle and word games in the Middle East achieving a peak performance of approximately 10 sessions per day.
The Middle East region shows a distinct preference for classic games, which lead retention performance in that market compared to other global regions.
Data for this benchmark were aggregated from over 10,000 games and a monthly active user base of approximately 1.67 billion, tracked by GameAnalytics.
Global median retention rates for Q1 2024 are 22.91% for day-1, 4.20% for day-7, and 0.85% for day-28.
Classic genre titles, including board, card, casino, trivia, and word games, consistently outperform casual and mid-core titles in retention metrics across all tracked regions.
The global median session length is 4.45 minutes, though casino and card games significantly exceed this, reaching up to 25 minutes in European markets.
Daily session frequency typically ranges from 3 to 5 sessions, with puzzle and word games in the Middle East achieving a peak performance of approximately 10 sessions per day.
The Middle East region shows a distinct preference for classic games, which lead retention performance in that market compared to other global regions.
Data for this benchmark were aggregated from over 10,000 games and a monthly active user base of approximately 1.67 billion, tracked by GameAnalytics.