Market (Overall)·Updated Apr 8, 2026 by data.ai
Global app store revenue is projected to reach $111.4 billion in 2024, a 4% rebound following a 3% decline in 2023, with the U.S. driving 80% of this growth.
Gaming expenditure is forecast to rise 4% to $111 billion, with primary growth concentrated in RPG, match-making, party, and casino titles across the U.S., Japan, South Korea, Taiwan, Germany, and the UK.
TikTok is expected to reach $16 billion in lifetime consumer spend by the end of 2024, with average monthly user hours projected to increase from 32.5 hours in October 2023 to 40 hours by December 2024.
Generative AI apps, specifically chatbots and art generators, are set to experience 40% year-over-year download growth in 2024.
Microblogging platforms are facing a decline, with daily active users for X (Twitter) and Threads forecast to drop by 53 million and 20 million, respectively.
The mobile ecosystem is shifting toward direct consumer monetization models like tipping and subscriptions, placing increased pressure on traditional ad-driven revenue strategies.
Global app store revenue is projected to reach $111.4 billion in 2024, a 4% rebound following a 3% decline in 2023, with the U.S. driving 80% of this growth.
Gaming expenditure is forecast to rise 4% to $111 billion, with primary growth concentrated in RPG, match-making, party, and casino titles across the U.S., Japan, South Korea, Taiwan, Germany, and the UK.
TikTok is expected to reach $16 billion in lifetime consumer spend by the end of 2024, with average monthly user hours projected to increase from 32.5 hours in October 2023 to 40 hours by December 2024.
Generative AI apps, specifically chatbots and art generators, are set to experience 40% year-over-year download growth in 2024.
Microblogging platforms are facing a decline, with daily active users for X (Twitter) and Threads forecast to drop by 53 million and 20 million, respectively.
The mobile ecosystem is shifting toward direct consumer monetization models like tipping and subscriptions, placing increased pressure on traditional ad-driven revenue strategies.