eSports & Streaming·Updated Mar 17, 2026 by Stream Hatchet
Live streaming viewership reached 8.5 billion hours in Q2 2024, representing a 10% year-over-year increase and the first significant growth surge since the post-pandemic decline.
Twitch’s market share of hours watched dropped from 70% in Q2 2023 to 60% in Q2 2024, while YouTube Gaming grew its share to 23.4%.
The streaming ecosystem is becoming less centralized, with the top 5% of streamers now holding 86% of the market share, down from 98% in 2019.
Viewer interest is shifting away from traditional FPS and MOBA esports toward Action and RPG categories, with major game updates like the Elden Ring expansion driving viewership spikes of up to 331%.
Newer platforms are gaining traction, with Kick and South Korea's Chzzk entering the top five, and Rumble establishing a significant niche in North American political content.
Grand Theft Auto V and League of Legends remain the most-watched titles, while KaiCenat and Mira emerged as the top-ranked male and female creators, respectively.
Live streaming viewership reached 8.5 billion hours in Q2 2024, representing a 10% year-over-year increase and the first significant growth surge since the post-pandemic decline.
Twitch’s market share of hours watched dropped from 70% in Q2 2023 to 60% in Q2 2024, while YouTube Gaming grew its share to 23.4%.
The streaming ecosystem is becoming less centralized, with the top 5% of streamers now holding 86% of the market share, down from 98% in 2019.
Viewer interest is shifting away from traditional FPS and MOBA esports toward Action and RPG categories, with major game updates like the Elden Ring expansion driving viewership spikes of up to 331%.
Newer platforms are gaining traction, with Kick and South Korea's Chzzk entering the top five, and Rumble establishing a significant niche in North American political content.
Grand Theft Auto V and League of Legends remain the most-watched titles, while KaiCenat and Mira emerged as the top-ranked male and female creators, respectively.