- 01
The UK is a major global gaming hub, ranking sixth in revenue and tenth in player population, with 71% of the population aged 10-65 identifying as game enthusiasts.
- 02
Engagement is evenly split between active players (36%) and those who both play and view gaming video content (35%).
- 03
Mobile gaming has the highest reach at 46%, followed by console (41%) and PC (29%), though PC and console users dedicate more time to gaming weekly.
- 04
The gamer demographic is nearly gender-balanced at 52% male and 47% female, with the 21-35 age bracket serving as the most active segment.
- 05
63% of UK gamers are payers, with spending primarily driven by sales, special offers, and social motivations like playing with friends or family.
- 06
The primary motivations for gaming in the UK are relaxation, achievement, and social interaction, with 'Time Fillers' representing the largest player persona.