- 01
Spain is the 13th largest global gaming market, generating $2.38 billion in annual revenue with 83% of the online population aged 10 to 65 identified as enthusiasts.
- 02
The Spanish gaming audience is gender-balanced at 51% female and 49% male, with peak participation occurring between the ages of 21 and 50.
- 03
While mobile is the most popular platform with 60% reach, PC and console users exhibit higher engagement, averaging four hours of weekly play compared to three hours for mobile users.
- 04
Gaming engagement is highly integrated, as 38% of the population both plays and watches gaming content, while only 7% are exclusive viewers.
- 05
48% of the online population are payers, primarily motivated by sales, special offers, and the desire to play with friends or family.
- 06
Adventure and sports are the leading genres, with major global franchises like Fall Guys, Fortnite, and FIFA 22 dominating the market.