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Read: Hyper-Casual Games Benchmark Report | Game Industry Library

Hyper-Casual Games Benchmark Report

Market (Mobile)·Updated Apr 8, 2026 by Tenjin

Pages

100%

Insights

01
Median CPI for hyper-casual games reached an all-time high of $0.42 in Q4 2022, signaling a significant increase in user acquisition costs.
02
Median CPL rose to $0.20 on both Android and iOS in Q4 2022, with Android costs increasing by $0.05 and iOS costs by $0.17 compared to Q3.
03
iOS consistently outperforms Android in player retention, with top-tier games achieving 45% day-1 retention on iOS compared to 38% on Android.
04
The United States remains the most expensive market for iOS user acquisition, while China, South Korea, and Australia lead ad spend on Android.
05
Mexico is currently experiencing a decline in CPI, whereas Brazil has seen its CPI rise to the highest level within its specific market segment.
06
The findings are based on an analysis of over 100,000 games tracked by GameAnalytics during the Q4 2022 period.

Insights

01
Median CPI for hyper-casual games reached an all-time high of $0.42 in Q4 2022, signaling a significant increase in user acquisition costs.
02
Median CPL rose to $0.20 on both Android and iOS in Q4 2022, with Android costs increasing by $0.05 and iOS costs by $0.17 compared to Q3.
03
iOS consistently outperforms Android in player retention, with top-tier games achieving 45% day-1 retention on iOS compared to 38% on Android.
04
The United States remains the most expensive market for iOS user acquisition, while China, South Korea, and Australia lead ad spend on Android.
05
Mexico is currently experiencing a decline in CPI, whereas Brazil has seen its CPI rise to the highest level within its specific market segment.
06
The findings are based on an analysis of over 100,000 games tracked by GameAnalytics during the Q4 2022 period.