- 01
Over 90% of mobile game advertisers now utilize AI to generate assets, marking a critical industry shift toward automation to combat rising competition.
- 02
The average monthly creative volume per advertiser reached 123 in 2025, representing a 20% year-over-year increase, with new creatives accounting for 58% of total monthly output.
- 03
Strategy games lead the industry in advertising intensity with 325 monthly creatives per advertiser, while Casino games prioritize the highest turnover with 65.6% of assets being new each month.
- 04
Android dominates the mobile advertising landscape, hosting 77.6% of total creatives compared to 22.4% on iOS.
- 05
Video remains the primary ad format, particularly in the Puzzle genre where it comprises 83.5% of all advertisements.
- 06
Top-performing titles like Royal Match and Monopoly GO! are maintaining high return on ad spend by focusing on 'hook' innovations, including diegetic sound, tactile satisfaction, and subverting brand expectations.