- 01
Mid-core genres like Strategy and Role Playing remain the primary revenue drivers, maintaining ARPPU levels of $25 and conversion rates four times higher than other categories.
- 02
In-app purchase revenue metrics, including ARPPU and ARPDAU, declined by 15-20% year-over-year in H1 2019, signaling an industry-wide pivot toward ad-based monetization.
- 03
Top-tier publishers now apply rigorous performance filtering, discarding 95% of projects that fail to achieve a 50% Day 1 retention rate.
- 04
Sustainable game viability requires a minimum Day 1 retention of 35%, an average session length of seven minutes, and a Day 28 retention rate of at least 4%.
- 05
China has become a top-tier advertising market, with eCPM rates reaching $3.90 and effectively rivaling the United States in ad value.
- 06
Modern game management relies on custom APIs and remote configuration tools to adjust in-game variables in real-time without requiring code updates.