Market (Overall)·Updated Jun 25, 2026 by Newzoo
The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, with mobile platforms accounting for 55% of total revenue at $103 billion.
Mobile gaming remains the primary growth engine with a 4.5% year-over-year expansion, while PC and console segments grow at 3.1% and 2.5% respectively.
Single-player AAA titles launched between February and May outperform those released in the August–November holiday window by an average of 34% due to reduced market cannibalization.
Player retention is optimized by 20–40 hour main-story content and simulation elements, with attrition rates stabilizing significantly after the 12-week mark.
Early Access titles achieve the highest new-player lift when transitioning to a full release within a 4–9 month window.
Post-launch content, strategic discounting, and community engagement have replaced initial premium sales as the primary drivers of long-term commercial viability for single-player titles.
The Asia-Pacific region leads global growth with a 4.2% year-over-year increase, while the upcoming Nintendo Switch 2 launch is identified as a key industry growth driver.
The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, with mobile platforms accounting for 55% of total revenue at $103 billion.
Mobile gaming remains the primary growth engine with a 4.5% year-over-year expansion, while PC and console segments grow at 3.1% and 2.5% respectively.
Single-player AAA titles launched between February and May outperform those released in the August–November holiday window by an average of 34% due to reduced market cannibalization.
Player retention is optimized by 20–40 hour main-story content and simulation elements, with attrition rates stabilizing significantly after the 12-week mark.
Early Access titles achieve the highest new-player lift when transitioning to a full release within a 4–9 month window.
Post-launch content, strategic discounting, and community engagement have replaced initial premium sales as the primary drivers of long-term commercial viability for single-player titles.
The Asia-Pacific region leads global growth with a 4.2% year-over-year increase, while the upcoming Nintendo Switch 2 launch is identified as a key industry growth driver.