Market (Overall)ยทUpdated Jun 25, 2026 by GameAnalytics
Top-tier Tower Defense games achieve a 3.83% conversion rate and an ARPDAU of $1.66, significantly outperforming Idlers, Platformers, and Board Games.
The genre sustains a highly committed player base with an Average Revenue Per Paying User (ARPPU) of $83 and an average daily playtime of 130 minutes.
China is the most lucrative market for the genre, reaching a conversion rate of 8.7%, while France leads in engagement with 210 minutes of daily playtime.
Retention metrics for top titles show a 40% Day 1 rate and a 15% Day 7 rate, with Italy notably achieving a 39% Day 7 retention rate.
Successful 2020 titles like Rush Royale and Towerlands demonstrate that blending traditional defense mechanics with RPG elements and PvP modes drives long-term player investment.
The genre's financial efficiency is supported by accessible core mechanics and the ability to integrate meta-features with minimal content overhead.
Top-tier Tower Defense games achieve a 3.83% conversion rate and an ARPDAU of $1.66, significantly outperforming Idlers, Platformers, and Board Games.
The genre sustains a highly committed player base with an Average Revenue Per Paying User (ARPPU) of $83 and an average daily playtime of 130 minutes.
China is the most lucrative market for the genre, reaching a conversion rate of 8.7%, while France leads in engagement with 210 minutes of daily playtime.
Retention metrics for top titles show a 40% Day 1 rate and a 15% Day 7 rate, with Italy notably achieving a 39% Day 7 retention rate.
Successful 2020 titles like Rush Royale and Towerlands demonstrate that blending traditional defense mechanics with RPG elements and PvP modes drives long-term player investment.
The genre's financial efficiency is supported by accessible core mechanics and the ability to integrate meta-features with minimal content overhead.