Market (Overall)·Updated Apr 30, 2026 by GamingReport
The mobile gaming market is projected to reach $126.1 billion in revenue by 2025, driven by a shift toward hybrid monetization and AI-powered personalization.
Global install volume grew by 4% in 2024, but growth is geographically polarized with stagnation in North America and Europe contrasted by expansion in Latin America and the MENA region.
Global App Tracking Transparency (ATT) opt-in rates remain low at 37.9%, with the United States market stagnant at a 32% opt-in rate.
Developers face a challenging financial environment defined by rising costs per install and declining average revenue metrics, necessitating a shift toward long-term player value over short-term acquisition.
To sustain growth, developers must diversify acquisition channels beyond traditional mobile ads, specifically integrating Connected TV and data-informed creative experimentation.
Success in the 2025 landscape requires sophisticated performance measurement across fragmented channels and the use of AI-driven optimization to combat persistent user retention challenges.
The mobile gaming market is projected to reach $126.1 billion in revenue by 2025, driven by a shift toward hybrid monetization and AI-powered personalization.
Global install volume grew by 4% in 2024, but growth is geographically polarized with stagnation in North America and Europe contrasted by expansion in Latin America and the MENA region.
Global App Tracking Transparency (ATT) opt-in rates remain low at 37.9%, with the United States market stagnant at a 32% opt-in rate.
Developers face a challenging financial environment defined by rising costs per install and declining average revenue metrics, necessitating a shift toward long-term player value over short-term acquisition.
To sustain growth, developers must diversify acquisition channels beyond traditional mobile ads, specifically integrating Connected TV and data-informed creative experimentation.
Success in the 2025 landscape requires sophisticated performance measurement across fragmented channels and the use of AI-driven optimization to combat persistent user retention challenges.