Market (Overall)·Updated Apr 8, 2026 by EA
The Indian mobile gaming market generated US$2.2 billion in 2022, with smartphones accounting for 91% of the online gaming audience.
Non-real-money gaming (non-RMG) is dominated by Adventure, Battle Royale, Puzzle, Arcade, and Racing genres, while real-money gaming (RMG) centers on card games and sports-fantasy.
Demographics skew young, with 55% of Adventure and Battle Royale players falling into the 13–27 age bracket, and 62% of non-RMG gamers being male.
Advertiser performance metrics show a 50% install-to-registration rate for casual games compared to 25% for card-based RMG, with casual game retention dropping from 30% on day one to 3% by day thirty.
Average revenue per user is projected to reach US$1.5 by 2027, necessitating a focus on vernacular creatives and in-game advertising to overcome current monetization challenges.
Market maturation is being driven by emerging trends including Web3 play-to-earn models, the expansion of esports, and the consolidation of super-apps.
The Indian mobile gaming market generated US$2.2 billion in 2022, with smartphones accounting for 91% of the online gaming audience.
Non-real-money gaming (non-RMG) is dominated by Adventure, Battle Royale, Puzzle, Arcade, and Racing genres, while real-money gaming (RMG) centers on card games and sports-fantasy.
Demographics skew young, with 55% of Adventure and Battle Royale players falling into the 13–27 age bracket, and 62% of non-RMG gamers being male.
Advertiser performance metrics show a 50% install-to-registration rate for casual games compared to 25% for card-based RMG, with casual game retention dropping from 30% on day one to 3% by day thirty.
Average revenue per user is projected to reach US$1.5 by 2027, necessitating a focus on vernacular creatives and in-game advertising to overcome current monetization challenges.
Market maturation is being driven by emerging trends including Web3 play-to-earn models, the expansion of esports, and the consolidation of super-apps.