Market (PC & Console)ยทUpdated Mar 17, 2026 by Newzoo
The global games market is in a period of stabilization and recovery throughout 2024, supported by the growing install base of current-generation consoles like the PlayStation 5 and Xbox Series X|S.
Developers are increasingly pivoting back to premium, finite gaming experiences to counter the oversaturation of the live-service market.
Mobile developers are expanding to PC platforms to mitigate the impact of rising user acquisition costs and stricter privacy regulations.
Growth in multi-game subscription services is expected to decelerate as they face direct competition from free-to-play social platforms such as Fortnite and Roblox.
The industry is preparing for significant infrastructure shifts, including the anticipated launch of a new Nintendo console and the introduction of an Xbox mobile store on Android.
Generative AI is currently being utilized to improve production efficiency, though it is not expected to fundamentally transform game development at scale during 2024.
Companies are prioritizing risk-reduction strategies by focusing on established intellectual properties and cross-platform accessibility to navigate high interest rates and limited investment capital.
The global games market is in a period of stabilization and recovery throughout 2024, supported by the growing install base of current-generation consoles like the PlayStation 5 and Xbox Series X|S.
Developers are increasingly pivoting back to premium, finite gaming experiences to counter the oversaturation of the live-service market.
Mobile developers are expanding to PC platforms to mitigate the impact of rising user acquisition costs and stricter privacy regulations.
Growth in multi-game subscription services is expected to decelerate as they face direct competition from free-to-play social platforms such as Fortnite and Roblox.
The industry is preparing for significant infrastructure shifts, including the anticipated launch of a new Nintendo console and the introduction of an Xbox mobile store on Android.
Generative AI is currently being utilized to improve production efficiency, though it is not expected to fundamentally transform game development at scale during 2024.
Companies are prioritizing risk-reduction strategies by focusing on established intellectual properties and cross-platform accessibility to navigate high interest rates and limited investment capital.