Updated Mar 17, 2026 by GREE
GREE reported a decline in FY2014 financial performance, with net sales falling to ¥125.6 billion and operating income to ¥35.0 billion due to the decline of the feature phone market.
The company implemented a 31% reduction in fixed costs during FY2014, resulting in a strengthened cash position of ¥65.5 billion to fund a strategic pivot toward native mobile application development.
GREE plans to triple its native game operations in FY2015 and expand its Japanese studio headcount to 1,000 employees to support high-performance titles like Shometsu Toshi and the Wright Flyer Studios label.
The international division achieved quarterly profitability in 2014, driven by success in hardcore and mid-core genres and strategic collaborations such as the development of a Naruto title for the Chinese market.
The company is shifting its primary focus to high-ARPU titles and doubling production lines to scale native games across iOS and Android platforms.
GREE maintains a global workforce of approximately 1,900 employees and a domestic user base of 53.7 million, which it aims to leverage through localized overseas releases and third-party IP.
GREE reported a decline in FY2014 financial performance, with net sales falling to ¥125.6 billion and operating income to ¥35.0 billion due to the decline of the feature phone market.
The company implemented a 31% reduction in fixed costs during FY2014, resulting in a strengthened cash position of ¥65.5 billion to fund a strategic pivot toward native mobile application development.
GREE plans to triple its native game operations in FY2015 and expand its Japanese studio headcount to 1,000 employees to support high-performance titles like Shometsu Toshi and the Wright Flyer Studios label.
The international division achieved quarterly profitability in 2014, driven by success in hardcore and mid-core genres and strategic collaborations such as the development of a Naruto title for the Chinese market.
The company is shifting its primary focus to high-ARPU titles and doubling production lines to scale native games across iOS and Android platforms.
GREE maintains a global workforce of approximately 1,900 employees and a domestic user base of 53.7 million, which it aims to leverage through localized overseas releases and third-party IP.