Century Games doubled the lifetime value (LTV) of the mobile title Frozen City by transitioning from aggressive user acquisition to a sustainable, event-driven LiveOps model.
02
The developer utilizes a high-frequency, multi-layered event matrix—including regular, weekend, and seasonal rotations—to combat player progression fatigue.
03
The game’s operational framework integrates permanent collectible systems, gacha-based albums, and a unified progression pass to create a cohesive, long-term engagement loop.
04
Predictable touchpoints such as login calendars and lucky spins are used to maintain consistent player activity and monetization cadence.
05
Event mechanics are frequently reskinned and layered with irregular activities to ensure in-game actions reinforce one another and sustain veteran user participation.
06
The strategy leverages psychological triggers, specifically competition, collection completion, and fear of missing out (FOMO), to drive long-term retention.
Insights
01
Century Games doubled the lifetime value (LTV) of the mobile title Frozen City by transitioning from aggressive user acquisition to a sustainable, event-driven LiveOps model.
02
The developer utilizes a high-frequency, multi-layered event matrix—including regular, weekend, and seasonal rotations—to combat player progression fatigue.
03
The game’s operational framework integrates permanent collectible systems, gacha-based albums, and a unified progression pass to create a cohesive, long-term engagement loop.
04
Predictable touchpoints such as login calendars and lucky spins are used to maintain consistent player activity and monetization cadence.
05
Event mechanics are frequently reskinned and layered with irregular activities to ensure in-game actions reinforce one another and sustain veteran user participation.
06
The strategy leverages psychological triggers, specifically competition, collection completion, and fear of missing out (FOMO), to drive long-term retention.