Co-streaming has become the dominant viewership model, accounting for 51.2% of all esports hours watched and highlighting the critical role of creator-led content.
02
The esports market remains highly concentrated, with League of Legends and Counter-Strike generating nearly 45% of the total 2.7 billion hours watched across 2,000 tracked events.
03
Twitch and YouTube Gaming maintain a combined 84.1% market share of total viewership, though mobile esports tournaments are achieving higher average viewership per event than non-mobile titles.
04
Brand-headlined tournaments now generate 29.2% of total hours watched, with non-endemic companies in the betting sector increasingly capturing market share.
05
Future industry growth is increasingly dependent on data-driven fan engagement strategies and regional league structures, specifically within Southeast Asia and South Korea.
Insights
01
Co-streaming has become the dominant viewership model, accounting for 51.2% of all esports hours watched and highlighting the critical role of creator-led content.
02
The esports market remains highly concentrated, with League of Legends and Counter-Strike generating nearly 45% of the total 2.7 billion hours watched across 2,000 tracked events.
03
Twitch and YouTube Gaming maintain a combined 84.1% market share of total viewership, though mobile esports tournaments are achieving higher average viewership per event than non-mobile titles.
04
Brand-headlined tournaments now generate 29.2% of total hours watched, with non-endemic companies in the betting sector increasingly capturing market share.
05
Future industry growth is increasingly dependent on data-driven fan engagement strategies and regional league structures, specifically within Southeast Asia and South Korea.