The Italian video game market generated €2.4 billion in 2025, with game sales accounting for 77 percent (€1.8 billion) of total revenue.
02
App-based gaming dominates the market, representing over half of total revenue with a freemium model where only one percent of earnings come from upfront purchases.
03
Smart devices are the primary revenue driver at €929 million, while console gaming accounts for €643 million, supported by an average of eight hours of gameplay per week across the population.
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Console revenue is heavily reliant on digital distribution, with 65 percent of new game sales coming from full-game downloads and 21 percent from DLC.
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Console ecosystem subscriptions are the primary driver of the subscription market, contributing 59 percent (€153 million) of total subscription revenue.
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The Italian gaming audience consists of 14.2 million people, characterized by a male bias and a concentration of players under the age of 35.
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Casual and sports titles are the most popular genres, with 25 percent of players using YouTube or vlogs as their primary source for gaming news.
Insights
01
The Italian video game market generated €2.4 billion in 2025, with game sales accounting for 77 percent (€1.8 billion) of total revenue.
02
App-based gaming dominates the market, representing over half of total revenue with a freemium model where only one percent of earnings come from upfront purchases.
03
Smart devices are the primary revenue driver at €929 million, while console gaming accounts for €643 million, supported by an average of eight hours of gameplay per week across the population.
04
Console revenue is heavily reliant on digital distribution, with 65 percent of new game sales coming from full-game downloads and 21 percent from DLC.
05
Console ecosystem subscriptions are the primary driver of the subscription market, contributing 59 percent (€153 million) of total subscription revenue.
06
The Italian gaming audience consists of 14.2 million people, characterized by a male bias and a concentration of players under the age of 35.
07
Casual and sports titles are the most popular genres, with 25 percent of players using YouTube or vlogs as their primary source for gaming news.