Market (Overall)·Updated Mar 17, 2026 by Newzoo
47% of U.S. gamers avoid titles they perceive as not designed for them, indicating that inclusive character representation is a critical factor for market reach.
Over half of the gaming audience considers the presence of diverse characters important, with particularly high demand for representation from LGBTQIA+ players and people with disabilities.
Socioeconomic barriers significantly influence platform choice, as Black and Hispanic/Latinx players are more likely to utilize standard consoles or laptops and subscription services like Xbox Game Pass rather than high-end desktops.
The gaming audience is highly diverse, with Black and Asian PC players skewing younger and more female than their white counterparts.
Historical accessibility, such as the low barrier to entry provided by arcades, directly correlates with long-term genre engagement, as seen in the popularity of fighting games among Black players.
Brands that take active stances on social issues and prioritize inclusive design see higher engagement and revenue, as players increasingly align their purchasing habits with companies that reflect their personal values.
47% of U.S. gamers avoid titles they perceive as not designed for them, indicating that inclusive character representation is a critical factor for market reach.
Over half of the gaming audience considers the presence of diverse characters important, with particularly high demand for representation from LGBTQIA+ players and people with disabilities.
Socioeconomic barriers significantly influence platform choice, as Black and Hispanic/Latinx players are more likely to utilize standard consoles or laptops and subscription services like Xbox Game Pass rather than high-end desktops.
The gaming audience is highly diverse, with Black and Asian PC players skewing younger and more female than their white counterparts.
Historical accessibility, such as the low barrier to entry provided by arcades, directly correlates with long-term genre engagement, as seen in the popularity of fighting games among Black players.
Brands that take active stances on social issues and prioritize inclusive design see higher engagement and revenue, as players increasingly align their purchasing habits with companies that reflect their personal values.