As of 2015, China surpassed the United States as the world's largest games market, with the two nations projected to account for 50% of global revenue by 2018.
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China’s games market reached $22.2 billion in 2015, marking a 23% year-on-year increase driven by a 50% growth rate in the smartphone gaming segment.
03
The US market generated $22.0 billion in 2015, with 45% of its total revenue derived from TV, console, and VR platforms.
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US mobile gamers exhibit a higher propensity for high-value spending at 4.8%, nearly double the 2.6% rate observed among Chinese mobile gamers.
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Genre preferences are sharply divided: social casino games account for 25.4% of top-grossing iOS revenue in the US, while RPGs dominate the Chinese market.
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Western developers face significant barriers to entering the Chinese market due to local publisher dominance, necessitating strategic partnerships or cross-platform adaptations for success.
Insights
01
As of 2015, China surpassed the United States as the world's largest games market, with the two nations projected to account for 50% of global revenue by 2018.
02
China’s games market reached $22.2 billion in 2015, marking a 23% year-on-year increase driven by a 50% growth rate in the smartphone gaming segment.
03
The US market generated $22.0 billion in 2015, with 45% of its total revenue derived from TV, console, and VR platforms.
04
US mobile gamers exhibit a higher propensity for high-value spending at 4.8%, nearly double the 2.6% rate observed among Chinese mobile gamers.
05
Genre preferences are sharply divided: social casino games account for 25.4% of top-grossing iOS revenue in the US, while RPGs dominate the Chinese market.
06
Western developers face significant barriers to entering the Chinese market due to local publisher dominance, necessitating strategic partnerships or cross-platform adaptations for success.