The global games market is shifting from boxed products to a service-oriented model, with mobile revenue projected to grow at a 32% compound annual growth rate.
02
Success in the current market requires treating free-to-play as a holistic business strategy rather than a pricing tactic, as evidenced by the performance of titles like League of Legends and Kingdoms of Camelot.
03
Publishers must shift focus from legacy revenue metrics to tracking granular data points, specifically player engagement time and the conversion rates of paying users.
04
The industry is moving toward a multi-device reality where high-value gamers fluidly transition between computer, personal, and mobile screens.
05
To maintain competitiveness, publishers must reorganize operations to support cross-platform experiences that provide consistent value across diverse digital touchpoints.
06
The expansion of mobile monetization is creating a global footprint that challenges established retail norms, despite the paying demographic remaining predominantly male as of 2012.
Insights
01
The global games market is shifting from boxed products to a service-oriented model, with mobile revenue projected to grow at a 32% compound annual growth rate.
02
Success in the current market requires treating free-to-play as a holistic business strategy rather than a pricing tactic, as evidenced by the performance of titles like League of Legends and Kingdoms of Camelot.
03
Publishers must shift focus from legacy revenue metrics to tracking granular data points, specifically player engagement time and the conversion rates of paying users.
04
The industry is moving toward a multi-device reality where high-value gamers fluidly transition between computer, personal, and mobile screens.
05
To maintain competitiveness, publishers must reorganize operations to support cross-platform experiences that provide consistent value across diverse digital touchpoints.
06
The expansion of mobile monetization is creating a global footprint that challenges established retail norms, despite the paying demographic remaining predominantly male as of 2012.