Market (Overall)·Updated Mar 17, 2026 by Niko Partners
China remains the dominant regional market with projected 2025 revenues of $51.2 billion, supported by a 4.1% year-over-year increase and a 24% rise in government game approvals.
India is the fastest-growing market, projected to exceed $1 billion in 2025 with 16.2% year-over-year growth following the PROG Act's shift toward traditional gaming and esports.
The MENA-3 region (Saudi Arabia, UAE, and Egypt) has a revised growth forecast of 6.4%, as economic challenges in Egypt and slowing mobile growth in Saudi Arabia temper the impact of government-led localization efforts.
East Asia’s five-year growth outlook has been revised to 1.7%, bolstered by the launch of the Nintendo Switch 2 and a recovery in the South Korean mobile sector.
Southeast Asia’s growth forecast is 3.5%, with strong performance in Vietnam being offset by macroeconomic headwinds in Thailand and Indonesia.
The global industry is shifting toward a model where mature markets like China and East Asia provide stability, while emerging markets like India and Vietnam serve as the primary drivers of expansion.
China remains the dominant regional market with projected 2025 revenues of $51.2 billion, supported by a 4.1% year-over-year increase and a 24% rise in government game approvals.
India is the fastest-growing market, projected to exceed $1 billion in 2025 with 16.2% year-over-year growth following the PROG Act's shift toward traditional gaming and esports.
The MENA-3 region (Saudi Arabia, UAE, and Egypt) has a revised growth forecast of 6.4%, as economic challenges in Egypt and slowing mobile growth in Saudi Arabia temper the impact of government-led localization efforts.
East Asia’s five-year growth outlook has been revised to 1.7%, bolstered by the launch of the Nintendo Switch 2 and a recovery in the South Korean mobile sector.
Southeast Asia’s growth forecast is 3.5%, with strong performance in Vietnam being offset by macroeconomic headwinds in Thailand and Indonesia.
The global industry is shifting toward a model where mature markets like China and East Asia provide stability, while emerging markets like India and Vietnam serve as the primary drivers of expansion.