Report on App Categories

Updated Oct 8, 2026 by AppMagic

Pages

100%

Insights

01
Video apps, led by YouTube, Twitch, and BIGO LIVE, represent the highest growth category in Western markets as of early 2020.
02
Video-on-demand services account for 20% of total in-app purchase revenue in Eastern markets.
03
Asian markets demonstrate a higher density of apps with high average lifetime value (LTV) compared to Western markets.
04
Social network market shares are experiencing downward pressure due to slowing user acquisition for established platforms like Facebook and Twitter.
05
Music apps show a declining market share despite experiencing cumulative revenue growth between 2015 and 2020.
06
Messenger apps in Eastern markets have experienced a sharp decline in market share.
07
Revenue data for shopping, business, and banking categories is limited because these sectors frequently bypass mobile app store payment systems.

Insights

01
Video apps, led by YouTube, Twitch, and BIGO LIVE, represent the highest growth category in Western markets as of early 2020.
02
Video-on-demand services account for 20% of total in-app purchase revenue in Eastern markets.
03
Asian markets demonstrate a higher density of apps with high average lifetime value (LTV) compared to Western markets.
04
Social network market shares are experiencing downward pressure due to slowing user acquisition for established platforms like Facebook and Twitter.
05
Music apps show a declining market share despite experiencing cumulative revenue growth between 2015 and 2020.
06
Messenger apps in Eastern markets have experienced a sharp decline in market share.
07
Revenue data for shopping, business, and banking categories is limited because these sectors frequently bypass mobile app store payment systems.

Updated Oct 8, 2026 by AppMagic

Pages

100%

Insights

01
Video apps, led by YouTube, Twitch, and BIGO LIVE, represent the highest growth category in Western markets as of early 2020.
02
Video-on-demand services account for 20% of total in-app purchase revenue in Eastern markets.
03
Asian markets demonstrate a higher density of apps with high average lifetime value (LTV) compared to Western markets.
04
Social network market shares are experiencing downward pressure due to slowing user acquisition for established platforms like Facebook and Twitter.
05
Music apps show a declining market share despite experiencing cumulative revenue growth between 2015 and 2020.
06
Messenger apps in Eastern markets have experienced a sharp decline in market share.
07
Revenue data for shopping, business, and banking categories is limited because these sectors frequently bypass mobile app store payment systems.

Insights

01
Video apps, led by YouTube, Twitch, and BIGO LIVE, represent the highest growth category in Western markets as of early 2020.
02
Video-on-demand services account for 20% of total in-app purchase revenue in Eastern markets.
03
Asian markets demonstrate a higher density of apps with high average lifetime value (LTV) compared to Western markets.
04
Social network market shares are experiencing downward pressure due to slowing user acquisition for established platforms like Facebook and Twitter.
05
Music apps show a declining market share despite experiencing cumulative revenue growth between 2015 and 2020.
06
Messenger apps in Eastern markets have experienced a sharp decline in market share.
07
Revenue data for shopping, business, and banking categories is limited because these sectors frequently bypass mobile app store payment systems.