Market (Mobile)·Updated Mar 17, 2026 by data.ai
Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.
The video streaming sector is showing sustained growth, with platforms like HBO Max and iQIYI expected to reach the $3 billion lifetime consumer spend milestone.
Consumer spending is shifting away from physical goods toward experiential sectors like travel, live events, sports, and wellness as discretionary income tightens.
Total time spent in mobile apps is forecasted to exceed 6 trillion hours by 2028, driven by 5G adoption and increased app personalization in Latin America, Southeast Asia, and the Middle East.
Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.
The video streaming sector is showing sustained growth, with platforms like HBO Max and iQIYI expected to reach the $3 billion lifetime consumer spend milestone.
Consumer spending is shifting away from physical goods toward experiential sectors like travel, live events, sports, and wellness as discretionary income tightens.
Total time spent in mobile apps is forecasted to exceed 6 trillion hours by 2028, driven by 5G adoption and increased app personalization in Latin America, Southeast Asia, and the Middle East.