Market (Overall)ยทUpdated Mar 17, 2026 by GameAnalytics
Retention is a universal challenge on Roblox, with Day 1 retention averaging 12% to 15% and falling to approximately 1% by Day 90.
Monetization is highly concentrated, as only 4.2% of players spend Robux, with over half of those spenders contributing less than $1 annually.
Top-tier games in the 95th percentile generate approximately $77 per playing player annually, significantly outperforming the broader platform average.
Player engagement is driven by frequency rather than session length, with over 50% of users playing at least twice daily and top games achieving over 3.5 sessions per day.
While the median session length for half of tracked games is under six minutes, elite titles in the 95th percentile sustain sessions of nearly 30 minutes.
Cross-platform accessibility is critical, as 47% of Roblox users access the platform via both mobile and desktop devices.
Retention is a universal challenge on Roblox, with Day 1 retention averaging 12% to 15% and falling to approximately 1% by Day 90.
Monetization is highly concentrated, as only 4.2% of players spend Robux, with over half of those spenders contributing less than $1 annually.
Top-tier games in the 95th percentile generate approximately $77 per playing player annually, significantly outperforming the broader platform average.
Player engagement is driven by frequency rather than session length, with over 50% of users playing at least twice daily and top games achieving over 3.5 sessions per day.
While the median session length for half of tracked games is under six minutes, elite titles in the 95th percentile sustain sessions of nearly 30 minutes.
Cross-platform accessibility is critical, as 47% of Roblox users access the platform via both mobile and desktop devices.