- 01
The Italian video game market generated €2.3 billion in 2023, representing a 5% increase over 2022 and a 28% growth since 2019.
- 02
Italy ranks among the top five largest video game markets in Europe, with 13 million players aged 6 to 64, representing 31% of the population.
- 03
The average age of the Italian gamer is 30 years old, reflecting the sector's broad cultural and demographic penetration.
- 04
IIDEA serves as the primary institutional body for the industry, focusing on business acceleration, international branding through 'Games in Italy,' and global networking at events like Gamescom and GDC.
- 05
IIDEA manages key industry infrastructure, including the 'First Playable' trade fair, the Italian Video Game Awards, and the Italian Esports Awards.
- 06
Strategic efforts are concentrated on connecting local developers with international investors and distribution channels to elevate the global visibility of 'Made-in-Italy' titles.
- 07
IIDEA promotes responsible gaming by providing parents and educators with resources on PEGI ratings and parental control tools.