Updated Mar 17, 2026 by IIDEA – Italian Interactive Digital Entertainment Association
The Italian video game market generated €2.3 billion in 2023, representing a 5% increase over 2022 and a 28% growth since 2019.
Italy ranks among the top five largest video game markets in Europe, with 13 million players aged 6 to 64, representing 31% of the population.
The average age of the Italian gamer is 30 years old, reflecting the sector's broad cultural and demographic penetration.
IIDEA serves as the primary institutional body for the industry, focusing on business acceleration, international branding through 'Games in Italy,' and global networking at events like Gamescom and GDC.
IIDEA manages key industry infrastructure, including the 'First Playable' trade fair, the Italian Video Game Awards, and the Italian Esports Awards.
Strategic efforts are concentrated on connecting local developers with international investors and distribution channels to elevate the global visibility of 'Made-in-Italy' titles.
IIDEA promotes responsible gaming by providing parents and educators with resources on PEGI ratings and parental control tools.
The Italian video game market generated €2.3 billion in 2023, representing a 5% increase over 2022 and a 28% growth since 2019.
Italy ranks among the top five largest video game markets in Europe, with 13 million players aged 6 to 64, representing 31% of the population.
The average age of the Italian gamer is 30 years old, reflecting the sector's broad cultural and demographic penetration.
IIDEA serves as the primary institutional body for the industry, focusing on business acceleration, international branding through 'Games in Italy,' and global networking at events like Gamescom and GDC.
IIDEA manages key industry infrastructure, including the 'First Playable' trade fair, the Italian Video Game Awards, and the Italian Esports Awards.
Strategic efforts are concentrated on connecting local developers with international investors and distribution channels to elevate the global visibility of 'Made-in-Italy' titles.
IIDEA promotes responsible gaming by providing parents and educators with resources on PEGI ratings and parental control tools.