77% of gamers engage with the medium beyond just playing, emphasizing the critical role of viewing and social interaction in modern gaming identity.
02
The gaming audience is now defined by nine distinct personas based on motivations and behaviors rather than traditional 'casual' or 'core' labels.
03
The 2022 segmentation analysis is derived from a dataset of 75,930 respondents across 36 global markets collected between February and April 2022.
04
Modern gaming has evolved into a mainstream entertainment platform where the term 'gamer' is increasingly synonymous with the broader consumer category.
05
Effective market strategy requires analyzing individuals through their specific participation in the ecosystem, including hardware ownership, viewing habits, and community engagement.
06
Moving away from viewing gamers as simple data points toward a personality-based framework allows for more precise product development and targeted messaging.
Insights
01
77% of gamers engage with the medium beyond just playing, emphasizing the critical role of viewing and social interaction in modern gaming identity.
02
The gaming audience is now defined by nine distinct personas based on motivations and behaviors rather than traditional 'casual' or 'core' labels.
03
The 2022 segmentation analysis is derived from a dataset of 75,930 respondents across 36 global markets collected between February and April 2022.
04
Modern gaming has evolved into a mainstream entertainment platform where the term 'gamer' is increasingly synonymous with the broader consumer category.
05
Effective market strategy requires analyzing individuals through their specific participation in the ecosystem, including hardware ownership, viewing habits, and community engagement.
06
Moving away from viewing gamers as simple data points toward a personality-based framework allows for more precise product development and targeted messaging.