Universitas Indonesia
Organization2 reports
Universitas Indonesia is a university that publishes reports on player engagement, consumption behavior, and the influence of character image in gacha games, focusing on Generation Z in Indonesia.
Documents
Whitepaper9 pages
Engagement and Consumption Behavior in Gacha Games: A PLS-SEM Study on Generation Z in Indonesia
The gacha gaming landscape in Indonesia is defined by a complex interplay between player satisfaction, game personalization, and social interaction, which collectively serve as the primary catalysts for deep engagement among Generation Z. By analyzing 344 players of Genshin Impact through partial least squares structural…
- High player engagement in Indonesian Gen Z gacha gaming is driven by game personalization, user satisfaction, and social interaction, which directly correlate with increased purchase intentions and organic promotion.
- A study of 344 Genshin Impact players using partial least squares structural equation modeling confirms that monetization success is increasingly dependent on user experience quality and social ecosystem strength rather than transactional mechanics alone.
- Long-term retention and sustainable growth require developers to prioritize the integration of personalized content and the cultivation of collaborative, community-focused environments.
Universitas IndonesiaAug 2025
Whitepaper10 pages
The Influence of Character Image to Word-of-Mouth Through Gamer Satisfaction of Impulse Spending in the Genshin Impact Mobile Game
Character design serves as a primary catalyst for revenue generation and consumer engagement within the competitive landscape of freemium, gacha-based mobile gaming.
- Character design that fosters high self-identity congruence—where players see themselves in the character—is the primary driver of impulse spending and player satisfaction in Genshin Impact.
- A study of 488 Generation Z players in Indonesia confirms that while aesthetic appeal builds long-term brand affinity, it is insufficient on its own to trigger financial transactions.
- Impulse spending does not inherently increase player satisfaction, indicating that players maintain deliberate decision-making processes even within gacha-based mechanics.
Journal of Games, Game Art, and GamificationJun 2024