Twimbit

Southeast Asia Gaming Consumer Economy

The Southeast Asia Gaming Consumer Economy report, produced jointly by Telekom Malaysia and twimbit in Q2 2022, examines the region’s rapidly expanding gaming market.

• The Southeast Asian gaming population is projected to reach 367.8 million by 2025, with Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam accounting for 85% of the total regional gamer base.
• Mobile gaming is the dominant market force, generating 70% of in-game revenue and achieving a 13.7% CAGR in consumer spending between 2018 and 2021, reaching a total of US$5.57 billion.
• Monetization is heavily reliant on free-to-play models with in-app purchases, which account for 86% of total revenue, though hybrid and subscription models are increasingly utilized.