Telekom Malaysia

Southeast Asia Gaming Consumer Economy

The Southeast Asia Gaming Consumer Economy report, produced jointly by Telekom Malaysia and twimbit in Q2 2022, examines the region’s rapidly expanding gaming market.

• The Southeast Asian gaming population is projected to reach 367.8 million by 2025, with Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam accounting for 85% of the total regional gamer base.
• Mobile gaming is the dominant market force, generating 70% of in-game revenue and achieving a 13.7% CAGR in consumer spending between 2018 and 2021, reaching a total of US$5.57 billion.
• Monetization is heavily reliant on free-to-play models with in-app purchases, which account for 86% of total revenue, though hybrid and subscription models are increasingly utilized.