Statista
Organization2 documents
Statista is a data and market research company that runs an online statistics database covering consumer surveys, industry studies and market data. It publishes statistics, reports and analyses, including on games.
Documents
Report42 pages
Rethinking Value During a Cost of Living Crisis
The global cost of living crisis is fundamentally reshaping consumer behavior, forcing a transition from traditional consumption patterns toward a redefined, multifaceted concept of value.
- 81% of consumers report being directly impacted by the current economic climate, necessitating a shift from traditional price-based messaging to strategies that emphasize personal agency and shared values.
- Social capital is increasingly derived from 'knowledge flexing' and DIY expertise rather than material acquisition, with 69% of social media users in the US and UK relying on influencers to find cost-effective alternatives.
- Consumers are adopting 'de-influencing' and 'artisanal peacocking' to gain status through the ability to navigate economic constraints, signaling a move away from luxury spending as a primary status symbol.
We Are SocialMay 2023
Article
Pokémon GO Fest: Local Economic Impact Analysis
In 2022, Niantic’s flagship Pokémon GO Fest live events served as significant economic catalysts for their host cities, generating a combined $309 million in local economic impact.
- Pokémon GO Fest live events in 2022 generated over $309 million for the local economies of Berlin, Seattle, and Sapporo, including $79.6 million in incremental tax revenue.
- These three events attracted over 150,000 participants, with an average of 85% traveling from outside the host cities.
- The average visitor spent $650 at these events, with 45% expressing a desire to return to the host city within 12 months.
StatistaDec 2022