Saudi Esports Federation

Localization in the MENA Region

• The MENA gaming market is a high-growth frontier projected to reach $3.24 billion in player spending and 38.9 million gamers by 2028.
• There is a significant supply gap in the region, as only 3.5% of Steam titles are currently localized despite 41% of regional gamers prioritizing localized content.
• Deep culturalization can drive exponential growth, with some titles increasing their MENA-based revenue and daily active users from 3% to 80% of their global total.