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Report
23 pages
The State of Puzzle Games: An Analysis of the Puzzle Category in Mobile Gaming
The hybridcasual puzzle model experienced a 430% revenue increase between early 2022 and early 2023, signaling a major shift in market structure.
Hybridcasual revenue in the 'pair' sub-genre grew from $7 million in Q1 2022 to $40 million in Q1 2023.
Traditional casual puzzle games are experiencing modest declines in both downloads and revenue despite maintaining overall market share through robust meta-features.
Market Analysis
Monetization
User Acquisition
+3
Sensor Tower
Jan 2025
Report
23 pages
The State of Puzzle Games: 2023
The hybridcasual model has become the primary industry growth driver, with revenue surging approximately 430% between early 2022 and early 2023.
The Pair sub-genre experienced a significant shift toward hybridcasual monetization, which grew from 14.8% to 58.7% of its total revenue in just one year.
Established sub-genres including Real-Time, Chain, and Bubble Shooter faced double-digit declines in both download volume and revenue throughout the 2022–2023 period.
Market Analysis
Monetization
Mobile
+2
Sensor Tower
Jan 2023
