The Vietnamese mobile gaming market represents a significant growth sector in Southeast Asia, reaching a valuation of approximately $825 million in 2025. With an estimated 54 to 58.5 million mobile gamers and a year-on-year revenue growth rate of 9.16%, the market is characterized by high engagement, with users averaging 2.5 hours of daily gameplay. The industry is supported by a robust digital infrastructure, serving 79.8 million internet users, and is projected to exceed $1 billion in annual revenue by 2030.
Market performance is dominated by specific genres, with MMORPGs leading at 23.12% of total revenue, followed by team battle and 4X strategy games. Payment ecosystems are heavily localized, with e-wallets, bank transfers, and domestic card schemes—primarily through the NAPAS network—accounting for the vast majority of transactions. This preference for local financial infrastructure necessitates strategic partnerships for international entities seeking to enter the region.
Regulatory compliance remains the most critical barrier to entry for foreign developers. Under Decree No. 147/2024/ND-CP, all game distribution requires a formal license, and foreign companies must operate through a local legal entity or a licensed domestic publisher. Mandatory requirements include strict KYC identity verification, a 180-minute daily playtime limit for minors, and the physical hosting of server systems within Vietnam. Furthermore, upcoming advertising regulations effective in 2026 will mandate shorter, user-friendly ad formats, prompting a shift toward rewarded ads and enhanced in-app purchase strategies. To navigate these complexities, stakeholders are increasingly relying on local advisory and publishing ecosystems to manage licensing, legal documentation, and market-specific operational requirements.
