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Report
46 pages
Global Games Forecasts 2025-2031
The global video-game market has entered a mature phase, with revenue projected to grow from $236.9 billion in 2025 to $280.1 billion by 2031 at a modest annual rate of 4–5 percent.
Asia-Pacific remains the dominant market, accounting for 53 percent of the 1.53 billion global gamers in 2024 and showing the highest regional penetration at 13 percent.
In-game spending, which currently accounts for 68 percent of software revenue, is expected to experience a slight decline to 67 percent by 2031 due to live-service market oversaturation.
Market Analysis
Market Forecast
Global
+1
MiDiA Research
Jan 2025
Report
46 pages
MiDiA Research Global Games Forecasts 2025–2031
The global games market is entering a phase of structural maturity with 2025 revenues projected at $236.9 billion, representing a 4.6% year-on-year increase that is effectively flat when adjusted for inflation.
In-game spending remains the dominant revenue driver at 69% of the market, though the industry is shifting toward premium full-game purchases and the expansion of intellectual property into film and television.
The global player base is forecast to reach 4.02 billion by 2031, with long-term growth increasingly reliant on strategic price adjustments and regional expansion rather than rapid user acquisition.
Market Forecast
Market Analysis
Global
+1
MiDiA Research
Jan 2025
