Médiamétrie
Organization1 report · 1 article
Médiamétrie is a French audience measurement company that studies TV, radio, internet and podcast audiences for media, brands and advertisers. It publishes audience studies, including one on video game use among the French.
Documents
Report32 pages
Les Français et le jeu vidéo: 2026
Video games have become a foundational element of French culture, with 38.7 million individuals—representing seven out of ten citizens—engaging with the medium as of 2026.
- As of 2026, 38.7 million French citizens—seven out of ten people—engage with video games, maintaining an equal gender split and an average player age of 40.
- Market engagement is high, with 90 percent of buyers playing at least weekly across an average of 2.1 platforms, primarily utilizing a mix of physical, digital, and subscription models.
- Gaming is a primary social medium in France, as 63 percent of players participate in multiplayer experiences that frequently lead to the formation of real-world friendships.
SELL – Syndicat des Éditeurs de Logiciels de LoisirsOct 2026
Article
Les Français et le Jeu Vidéo: 2025
The 2025 study on French gaming habits, conducted by Médiamétrie for the Syndicat des Éditeurs de Logiciels de Loisirs (SELL), establishes that video games have reached a historic milestone in France, solidifying their status as a mainstream, intergenerational cultural pillar.
- Video games have reached a historic milestone in France with 40.2 million players, representing over 70% of the population.
- The player base is predominantly adult, with 88% of gamers being adults and the average player age stabilizing at 40 years old.
- Gender parity has been achieved across the total player base at 49% female, with women now comprising a 55% majority in the 16–30 age demographic.
MédiamétrieSep 2025