Generation Lab
Organization1 article
Generation Lab is a youth research and polling company that surveys Gen Z and young adults. It publishes survey-based articles, including on the spending habits of younger video game players.
Documents
Article
Younger Gamers Display Strong and Diverse Spending Behavior Across Video Game Touchpoints
Ipsos, in an October 31, 2023 press release, reports results from an Ipsos x Generation Lab survey of 841 Americans aged 13 to 34 who play at least an hour of games a week, conducted August 29 to September 5, 2023 using Generation Lab's online youth and teen panel.
- 85% of Core Gamers aged 13-34 (7+ hours weekly) made at least one game-related purchase in the past six months, and 39% made three or more.
- Among Core Gamers, past six-month purchase of a digital copy of a video game (46%) was nearly twice as high as a purchase of a physical copy of a video game (25%).
- Playing through a subscription service (44%) and buying in-game microtransactions (35%) were the next most common monetization touchpoints among Core Gamers.
IpsosOct 2023
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