GameIS

2022 The Israeli Mobile Game Market Report

• The Israeli mobile gaming industry has grown by 760% since 2016, reaching $9 billion in annual revenue across a ecosystem of 200 companies and 14,000 employees.
• Android now accounts for 70% of all mobile game advertising, a shift driven by Apple’s IDFA privacy changes.
• Despite a 4.2% increase in the number of active advertisers, total ad creative volume declined by 17.8% in 2022, with the sharpest contraction occurring in the RPG segment.