Gaming and Esports in Vietnam: A New Arena for Brands
IN VIETNAM: A NEW TOURWAMENT WHY ESPORTS NOW ? HOW CAN BRANDS 1 A culture of competition 8 BRIDGE THE GAP? 2 A global rising star 10 3 Vietnam’s new favorite pastime 13 1 Ads 44 2 KOL Engagement 54 WHO ARE VIETNAM’S 3 Sponsorship 65 4 Unexplored Alleys 74 ESPORTS FANS? ...
