Decision Lab
Organization1 document
The Decision Lab is a behavioral science consulting firm that applies decision science and AI to problems in the public and private sectors. It publishes reports such as one on gaming and esports in Vietnam.
Documents
Report88 pages
Gaming and Esports in Vietnam: A New Arena for Brands
Vietnam’s gaming and esports landscape has evolved into a high-growth, culturally resonant channel for brands targeting the country’s youthful, tech-savvy population.
- Vietnam has the world's highest adult gamer rate at 85%, with a demographic where 70% of the population is under 25 and one-third of citizens are engaged in esports.
- Mobile gaming dominates the market, supported by high smartphone penetration and 4G coverage, with gamers typically spending 1–3 hours per session.
- Influencer marketing is highly effective, as 51% of gamers trust key opinion leader (KOL) recommendations and 42% report purchasing products endorsed by them.
Decision LabFeb 2026