Bremer Institut für Produktion und Logistik

Business Models for Serious Games Developers: Transition from a Product Centric to a Service Centric Approach

Serious games developers, primarily small and medium-sized enterprises, face significant sustainability challenges stemming from a reliance on high-cost, one-of-a-kind product models.

• Serious games developers must transition from one-off, product-centric models to service-centric, extended product models to overcome the sustainability challenges of high development costs and limited reusability.
• Integrating data analytics into game offerings is essential for providing empirical evidence of efficacy and ROI, which is a prerequisite for securing continued funding in the health and corporate sectors.
• Developers should treat games as dynamic, interoperable platforms rather than static assets to improve scalability and reach beyond niche market constraints.