Big Games Machine

How Gamers Discover What to Play

• Gamers utilize an average of four to five distinct information sources before purchasing a new title, reflecting a shift away from single-channel marketing reliance.
• YouTube is the primary discovery platform for 52% of gamers and is ranked as the most trusted source of information.
• Purchasing decisions are driven by risk mitigation, with 40% of players prioritizing established franchises and 25% favoring games from respected developers.