Balance económico de la industria del videojuego 2009
The analysis presents a comprehensive economic overview of Spain’s video‑game sector for 2009, positioning the industry within the broader audiovisual and interactive entertainment market. Video‑games accounted for 53 % of total entertainment consumption, surpassing the combined revenues of cinema, DVD and recorded music, and secured the fourth place among European markets despite a 16 % decline in total sales value from the previous year.
Total market value fell to €1.20 billion, split between software (€638 million, 53 %) and hardware (€562 million, 47 %). Both segments experienced double‑digit contractions: hardware sales dropped 18.3 % and software 14.2 %. Unit volumes also fell, with total hardware units decreasing 14.3 % to 2.72 million and software units 11.1 % to 18.14 million. Console sales were led by the Wii (23.6 % of value, 20.1 % of units), followed closely by PlayStation 3 and Nintendo DS, while PC software contributed only 8.7 % of value. Traditional games dominated the catalogue (73 % of units), with sports, action/combat and health‑oriented titles ranking highest in genre share.
The report draws on data from GfK, Nielsen, ICAA, Promusicae, Infoadex and the Spanish Association of Distributors and Publishers of Entertainment Software (ADESE). Advertising investment contracted 24 % to €180.8 million, with television remaining the primary medium. PEGI classification showed that nearly half of all titles were rated suitable for ages three and up, and 13 841 games had been classified since the system’s 2003 introduction.
Anti‑piracy efforts recorded 327 investigations, resulting in 46 118 seizures and 563 legal actions, while regulatory bodies pursued further legislative and self‑regulatory measures to curb infringement and improve consumer protection.