and Gamification

Character Design for Educational Games: Caring for the Urban Forest in Jakarta

This study addresses the critical lack of public awareness regarding urban forests in Jakarta, Indonesia, by proposing the use of character design in educational games as a social messaging tool.

• Jakarta faces a significant environmental challenge, as the city has struggled to meet its government-mandated target of designating 40% of its land as green open space.
• Anthropomorphic character design serves as an effective educational tool to bridge the public awareness gap regarding the location and benefits of Jakarta's scarce urban forests.
• The research utilized Design Research Methodology (DRM) to develop two primary mascots, Huti and Syca, specifically tailored to engage children aged 10 to 12.