Adikteev
Organization1 article
Adikteev is a mobile app marketing company focused on user retention and re-engagement advertising. It publishes articles on mobile game player behavior, including payers in midcore and hardcore games.
Documents
Article
Payers Behaviour in Mobile Midcore & Hardcore Games
Effective marketing for mid-core and hardcore mobile gaming apps relies on strategic audience segmentation and targeted re-engagement to maximize lifetime value.
- 97% of in-app revenue in hardcore and mid-core mobile games comes from repeat purchases, while single purchases from 36% of targeted users only generate 3% of revenue.
- Users who have already made a purchase are highly likely to make a second one, with the majority of first-time purchasers becoming repeat payers.
- Targeting payers (especially within 1-14 days), lapsed payers, and new installers are key strategies for retargeting in mid-core and hardcore gaming apps.
AdikteevNov 2022