What percentage of game developers use AI during game development?

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1

The Xsolla Report: The State of Play

Xsolla · p. 43

The driving force behind a lot of the innovative adaptations and processes in the gaming industry is AI. In fact, by 2024, more than 50% of the top 100 game studios are projected to employ AI for game design and development, according to ABI Research. AI-powered Non-Player Characters (NPCs) are also forecasted to constitute 30% of all NPCs in newly released games by the end of this year, which is bolstered by the 25% increase in player engagement and game duration due to …

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AI in Game Development: How Studios Are Using It Today

Udonis · p. 1

73% of studios are currently using AI tools. 88% plan to use AI in the future. However, the enthusiasm for AI varies by role. 85% of executives report using AI, compared to 58% of artists—a significant gap.

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Game Developer Index: Sweden 2024

The Swedish Games Industry · p. 15

according to a survey conducted by Unity, 62% of companies surveyed use AI in some way during the development process.

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Game Developer Survey 2025

Konvoy · p. 17

AI: declining interest in use for content creation ... <=50 28 21 37 23 25 26 26 25 20 -7% average employees 16 decline in interest

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What 90 Image Generations Taught Me About AI Concept Art at Production Scale

Game Production Alchemist · p. 1

… 2,300 developers, breaks AI use down by task, and asset generation, the thing my team was doing, sits near the bottom. Eighty-one percent of the developers who use AI use it for research and brainstorming. Thirty-five percent for prototyping. Asset generation comes in at 19%, and only 5% will put it anywhere near a player-facing feature. The pattern is plain: the further you move from idle ideation toward something that ships, the faster the hands come off the …

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State of the Game Industry 2024

Game Developers Conference · p. 12

Almost half $( 4 9 \% )$ of developers surveyed said that Generative AI tools are currently being used in their workplace, with $31 \%$ saying they personally use Generative AI tools and $1 8 \%$ saying they don't but some of their colleagues do.

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The Netherlands Games Monitor 2024

GameVault System · p. 63

CODE: DURING PRODUCTION, IN-GAME 48% 19% 9% 24% ... QA: AUTOMATED TESTING OR OTHER 13% 48% 18% 21%

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State of the Game Industry 2025

GDC · p. 16

Almost two-thirds (64%) of developers say they work at companies with some form of internal policy for Generative AI use, up from 51% in 2024. That amount increases to 78% for developers at AAA studios.

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How UGC, AI, & Cloud Are Transforming Gaming Report

Room 8 Group · p. 31

RESEARCH j u n e 2 0 2 5 Ways AI-generated Content Influences The Gaming Experience Game developers are using AI in a number of key areas to enhance their games. The top three areas where AI is being applied are enhancing animations (46%), automating code writing (37%), and generating art and levels (36%). 0 10% 20% 30% 40% 50% Improving character animations 46% Writing code/speeding up code writing 37% Generating artwork and game levels 36% Writing and narrative design …

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Netherlands Games Monitor 2024

Dutch Games Association · p. 61

Unity's latest report claims 79% of developers have a positive outlook on generative AI, while the latest survey among GDC-attendees indicates only 31% actually uses these tools. A 2023 report by consultancy firm Bain & Company claims 5% of game content is being generated by AI, but expects that number to rise to 50% within 5 to 10 years.

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Five Lessons from Game Developers Conference: 21/03/2024

Video Games Industry Memo · p. 1

It's being used pretty extensively in commercial contexts, with 44% reporting that they used generative AI for business and finance purposes, 41% for community management, marketing and PR functions and 33% in production and team management roles.

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AI in Game Development Today

Game Studio Unlocked · p. 1

umbers put code assistance at 47% of personal-use cases. The actual figure inside working studios is probably higher than that, because individual developers are not always logging or disclosing their use. The new bottleneck (more on this later) is most likely code review instead of code authoring. So how much of an impact does AI have in software engineering for games? It’s all over the place, ranging from dramatic (i.e.: non-programmers vibe-coding what they otherwise …

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State of the Game Industry: 2025

GDC · p. 1

… The number of employees who noted that they need to use AI for work has doubled over the past year. But it's still only 4%. * Opinion on generative AI has significantly worsened over the past year. 13% believe AI will bring positive changes (vs. 21% last year). 30% are confident that changes due to AI will be negative (vs. 18% last year). [![Image 16: CleanShot 2025-02-26 at …

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Video Gaming Report 2026: The Next Era of Growth

Boston Consulting Group · p. 8

Approximately one-fifth of titles released in Q3 2025 disclosed AI integration and user experience are secondary ... ~7,300 Games on Steam reporting use of GenAI

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Video Gaming Report 2026: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth

Boston Consulting Group · p. 7

On the basis of this data, we estimate that approximately 50% of studios are now using AI. Even AAA studios, despite initial reluctance, seem to be moving forward, as shown by the partnership announced in October between EA and Stability AI, which EA says will 'reimagine how content is built.'

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Video Gaming Report 2025: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth

Boston Consulting Group · p. 8

Approximately one-fifth of titles released in Q3 2025 disclosed AI integration ... Creative and in-game assets/graphics 6,395 (88%)

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Big Games Industry Employment Survey 2025: Salaries, Compensation Trends and State of the Games Sector in Europe

InGameJob & Values Value · p. 33

AI adoption is highest among analytics (97%), C-level executives (90%), and HR (89%), where automation and strategic planning play a major role. Mid-level adoption is seen in business development (79%), production (78%), and developers (69%) ... Lowest engagement comes from art (43%) and QA (37%), where up to 24% don't plan to use AI at all.

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I Read Every Word of Steam’s AI Disclosure Policy So You Don’t Have To

Game Production Alchemist · p. 1

… [The same census that produced the one-in-three figure](https://app.cinevva.com/news/2026-07-20-steam-ai-disclosure-study) also tracked revenue. AI-disclosed games are now roughly a third of new Steam releases, but they capture somewhere between 10 and 27 percent of estimated sales in that window, up from 3 to 6 percent in 2024. Growing, but lagging supply badly. The market has not simply absorbed the flood. The split inside that group is the more interesting part. Among …

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What Do Steam Fans Really Think About AI in Games?

Game Discovery Now · p. 1

with only 17% of respondents believing game devs are fully disclosing all audiovisual AI use in games.

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How Parcel Simulator Stealthily Racked up 50k+ Sales

GameDiscoverCo · p. 1

7,818 titles on Steam [disclose GenAI usage]. That's 7% of the total Steam library (there are now around 114,126 titles). We've octupled last year's figure! In fact, a little under 20% of all games released in 2025 have disclosed such use.

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AI in Game Development: How Studios Are Using It Today

Udonis · p. 1

The AI in Game Development Survey 2024, conducted by a16zGames, asked over 650 game developers how they use AI in their workflows.

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State of the Game Industry

GDC · p. 16

Almost two-thirds (64%) of developers say they work at companies with some form of internal policy for Generative AI use, up from 51% in 2024. That amount increases to 78% for developers at AAA studios.

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What 90 Image Generations Taught Me About AI Concept Art at Production Scale

Game Production Alchemist · p. 1

The share of developers who think generative AI is bad for the industry went 18% in 2024, 30% in 2025, 52% now. It tripled in two years and crossed into the majority. Only 7% call it positive.

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State of the Game Industry 2024

Game Developers Conference · p. 13

Developers at indie studios were most likely to use Generative AI tools, with $3 7 \%$ reporting that they are personally making use of the technology (compared to $2 1 \%$ of developers at AAA and AA studios). Business and marketing professionals were most likely to use them, while folks in quality assurance and narrative were the least likely. What do game developers want to use these tools for? The bulk of respondents were interested in coding assistance and speeding up …

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The Netherlands Games Monitor 2024

GameVault System · p. 62

Of all relevant companies (meaning they actually write code) about 46% are currently using some form of genAI coding assist, with another 19% considering it (see Figure 6.2).

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State of the Game Industry 2025

Informa · p. 15

According to our survey, a majority (52%) of developers work at companies where Generative AI tools are being used. One-third (36%) of developers say they use them personally, up from 31% last year.

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Big Games Industry Employment Survey 2025: Salaries, Compensation Trends and State of the Games Sector in Europe

InGameJob & Values Value · p. 32

I use AI in my work and find it helpful ... 69% 56% 35%

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I Read Every Word of Steam’s AI Disclosure Policy So You Don’t Have To

Game Production Alchemist · p. 1

Quantic Foundry surveyed nearly 1,800 gamers in the last quarter of 2025 and found 85 percent held a below neutral attitude toward generative AI in games, with 63 percent picking the most negative option on offer.

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How Parcel Simulator Stealthily Racked up 50k+ Sales

GameDiscoverCo · p. 1

Most genAI Steam games use AI in one of four different areas: those are all 'using AI to help make things to go into the game,' including visual asset generation (about 60% of all disclosures), audio generation, text and narrative generation, marketing & promotional materials, and code & game logic.

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What 90 Image Generations Taught Me About AI Concept Art at Production Scale

Game Production Alchemist · p. 1

the GDC sample skews US-based, white and male, and GDC says so itself. It is not the whole world. Japanese studios, for one, report far higher adoption.

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The Netherlands Games Monitor 2024

GameVault System · p. 62

Of all relevant companies (meaning they actually write code) about 46% are currently using some form of genAI coding assist, with another 19% considering it (see Figure 6.2). Code-assists like Co-pilot and Cursor keep the developer in the driver's seat, while potentially speeding up the workflow.