Raport Bieżący Nr 6/2018
The management of PlayWay S.A. issued this supplemental disclosure to provide specific commercial details regarding the Kickstarter campaign and distribution strategy for UBOOT The Board Game. Developed by Iron Wolf Studio S.A., a subsidiary in which PlayWay holds a 77% stake, the project is being brought to market in partnership with Phalanx Co. LTD. This London-based publisher is recognized for high-profile tabletop titles, and their involvement serves as a strategic anchor for the game’s international rollout.
Financial projections provided by Iron Wolf Studio indicate that the initial crowdfunding phase represents only a fraction of the product's long-term commercial potential. Management estimates that revenue generated through the Kickstarter campaign will account for approximately 30% of total income when measured against a two-year horizon of wholesale and retail sales following the campaign's conclusion. This suggests a business model heavily weighted toward sustained traditional retail performance rather than one-off crowdfunding success.
The geographic scope of the project is broad, reflecting significant international demand for the title. Due to high levels of consumer interest, the game is slated for localized releases in several major global markets, including the United States, United Kingdom, France, Germany, Spain, Italy, and Poland. This multi-language distribution strategy aims to capitalize on the momentum generated during the funding phase to establish a presence in the primary tabletop gaming hubs across Europe and North America.
