Marketing·Updated Apr 8, 2026 by SocialPeta Data Research Institute
Mobile advertising has shifted toward a video-first model, with video ads now accounting for over 85% of total spend and vertical formats outperforming horizontal ones with conversion rates near 0.15%.
Privacy regulations have forced a move toward probabilistic attribution models like SKAN, shifting industry focus from granular user targeting to high-quality creative design.
Ad creative volume surged 200% year-over-year in 2021, while CPMs increased by 34%, reflecting a period of intense market competition.
Android remains the dominant platform for mobile game advertising, hosting approximately two-thirds of all advertisers.
While the market is projected to reach over 70,000 advertisers by 2023, growth has decelerated significantly, slowing to just 5% year-over-year in the post-pandemic period.
Regional genre preferences remain distinct: the U.S. leans toward casual titles, China is shifting from RPGs to puzzle games, and the Middle East remains dominated by strategy and shooter titles like PUBG Mobile and Rise of Kingdoms.
Developers are increasingly utilizing hybrid monetization models and social engagement features, such as battle passes, limited-time offers, and guilds, to drive long-term retention.
Mobile advertising has shifted toward a video-first model, with video ads now accounting for over 85% of total spend and vertical formats outperforming horizontal ones with conversion rates near 0.15%.
Privacy regulations have forced a move toward probabilistic attribution models like SKAN, shifting industry focus from granular user targeting to high-quality creative design.
Ad creative volume surged 200% year-over-year in 2021, while CPMs increased by 34%, reflecting a period of intense market competition.
Android remains the dominant platform for mobile game advertising, hosting approximately two-thirds of all advertisers.
While the market is projected to reach over 70,000 advertisers by 2023, growth has decelerated significantly, slowing to just 5% year-over-year in the post-pandemic period.
Regional genre preferences remain distinct: the U.S. leans toward casual titles, China is shifting from RPGs to puzzle games, and the Middle East remains dominated by strategy and shooter titles like PUBG Mobile and Rise of Kingdoms.
Developers are increasingly utilizing hybrid monetization models and social engagement features, such as battle passes, limited-time offers, and guilds, to drive long-term retention.