Market (Overall)ยทUpdated Jun 25, 2026 by Boston Consulting Group
Cloud gaming revenue is projected to scale from $1.4 billion in 2025 to $18.3 billion by 2030, marking a transition toward hardware-agnostic play.
The creator economy is expanding rapidly, with payouts to creators on platforms like Roblox and Fortnite projected to exceed $1.5 billion in 2025.
Generative AI is currently used by 50% of studios to enhance development efficiency, with 20% of new Steam games expected to disclose AI usage by mid-2025.
Direct-to-consumer distribution is gaining traction, as 33% of adult gamers have already purchased titles via developer web stores to circumvent traditional platform fees.
Industry success now requires shifting from console-centric competition to ecosystem-based strategies that utilize tiered pricing and windowing to manage content value.
Cloud gaming revenue is projected to scale from $1.4 billion in 2025 to $18.3 billion by 2030, marking a transition toward hardware-agnostic play.
The creator economy is expanding rapidly, with payouts to creators on platforms like Roblox and Fortnite projected to exceed $1.5 billion in 2025.
Generative AI is currently used by 50% of studios to enhance development efficiency, with 20% of new Steam games expected to disclose AI usage by mid-2025.
Direct-to-consumer distribution is gaining traction, as 33% of adult gamers have already purchased titles via developer web stores to circumvent traditional platform fees.
Industry success now requires shifting from console-centric competition to ecosystem-based strategies that utilize tiered pricing and windowing to manage content value.